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Adobe Experience Manager
Digital and mobile advancements have become an important part of the digital shopping experience, and online retailers must be able to support its unique requirements. Websites, mobile apps, video, social media and other digital channels are all a part of how customers find what they want — even if you have a brick-and-mortar store. With mobile, consumers browse online, share products on Facebook, scan QR codes and interact with in-store experiences, including big screens and product shelves that use state-of-the-art sensors such as touch, camera, microphone and iBeacon.
With experience-driven commerce from Experience Manager Sites, you can influence every interaction you have with customers — for segments, and even individuals. You’ll not only deliver branded and personalized shopping experiences, but also deliver dynamic pages across the shopping processes. And finally, marketers can self-publish changes, measure the effectiveness of ecommerce and deliver content effectively to any device.
Streamline content delivery.
Experience Manager allows you to create and deliver e-commerce pages based on easy drag-and-drop navigation. You can directly access structured and unstructured product data, view live commerce pages, and use data from any commerce platform. With the ability to change pages as needed, you can present a personal and relevant experience to each customer.
Serve up dynamic assets.
Enhance web pages and mobile app experiences with dynamic marketing assets, such as zoom-and-pan product images, 360-degree spin, and videos that work on any device.
Provide rich product views.
Display your product in a magazine-like experience instead of a tiny box shot with a zoom button.
Simulate an in-store experience.
Get your customers closer to the touch and feel of an in-store experience and lift conversion with rich merchandising approaches.
With Experience Manager, you can make your entire customer experience shoppable, including all text, images, and video. Experience Manager can handle all your needs, from linking content to specific products in lookbooks or collections to including dynamic product information and pricing. You can even allow customers to add products directly to the shopping cart from an editorial page.
Preview your content before you deploy it.
Before you publish content across your different campaign channels, preview, adapt, and optimize the content. Simulations allow marketers to experience the content the way customers will consume it.
Easily orchestrate campaigns and publish content across web, email, mobile, and social channels within one authoring environment.
Tailored for mobile
Deliver both mobile web experiences and native mobile apps for smartphones and tablets.
Adapt and optimize content to fit each screen and use native device capabilities, such as geolocation and automated device detection.
Use customer personas, data, and context to preview and simulate the customer experience for segments and individuals.
Manage assets with ease.
Store and manage assets from a robust digital asset management system. This allows users — whether at neighboring desks or across the globe — to share, reuse, and collaborate on rich media and other assets using flexible search and retrieval features.
- Manage a single, global asset repository that allows users to access, search, publish, and edit assets, on demand, at any time.
- Easily access images, videos, rich media, and other assets using flexible search and retrieval features across diverse file formats.
- Integrate a PIM system to automatically match product assets with product data, which is incorporated into the asset search.
- Simplify the digital asset production process with Adobe Creative Cloud integration.
- Track content and creative production from initial concept to final review and approval.
- Organize and streamline the production of marketing assets from start to publish using customizable project templates and intuitive workflow tools.
Take control of product and catalog pages.
Gather product information from the e-commerce engine’s product catalog or third-party PIM system to generate category and product pages. These systems retain information for store operations and updating SKU details, such as product size or price. You can also use this information to feed other Adobe Marketing Cloud solutions with the required product data for analytics, recommendations, search, advertising, and campaigns. If product data changes — for example, the color or price changes — you can stage the update or make it live immediately.
Preview product pages in the appropriate template and update your content. Associate digital imagery and rich media, such as video, with each product detail page and position it based on predefined templates.
Improve cross-selling with automated product suggestions.
Use recommendations from Adobe Target to improve KPIs, conversion, revenue per visit, margins, and product discovery. Through the easy-to-use interface, you can control recommendations, change copy, alter algorithm settings, and conduct A/B tests — all without the help of IT.
With prebuilt integration with Adobe Analytics, you can create personalized experiences for visitors by understanding their unique attributes, behaviors, and preferences. Deliver the best-performing variation in real time to the appropriate segments and use a nearly infinite set of algorithms to meet business objectives — such as driving AOV or clearing inventory in a product category.
Marketers can easily merchandise products and selectively use promotional offers, testing various types and values to maximize profitability.
Apply promotions to all visitors — or target to specific customers based on loyalty, previous visit behavior, purchase history, or any other data point stored in Marketing Cloud or a connected system.
Support existing promotion rules and apply further targeting based on the customer context and segmentation.